Routing for UAS75
pr_intro
As you know, people often encounter products for sale in stores that have labels describing the product. In this study, you will be reading labels on a consumer product and answering some questions describing your reactions to the information provided on the labels.
q1 (ever tasted Tito)
Have you ever tasted Tito’s Handmade Vodka, or have you never done that?
1 Have tasted
2 Have never done that
2 Have never done that
pr_intro2
On the next screens, you will see pictures of labels from a bottle of Tito’s Handmade Vodka.
Please read what the labels say, and then we will ask you some questions about the product.
After you’ve read what a label says, please press the "next" button at the bottom of the screen.
Please read what the labels say, and then we will ask you some questions about the product.
After you’ve read what a label says, please press the "next" button at the bottom of the screen.
image1
After you have finished reading this label, please click "Next".
image2
After you have finished reading this label, please click "Next".
pr_intro3
As you may have noticed, the front of the bottle says "Crafted in an Old Fashioned Pot Still by America’s Original Microdistillery".
pr_intro4
You may also have noticed that the label on the back of the bottle says:
"Tito's Handmade Vodka is designed to be savored by spirit connoisseurs.
It is microdistilled in an old-fashioned pot still, just like fine single malt scotches and high-end French cognacs.
This time-honored method of distillation requires more skill and effort than modern column stills, but it’s well worth it.
Our handcrafted technique offers more control over the distillation process, resulting in a spectacularly clean product of incomparable excellence.
Only the heart of the run, the "nectar," is taken, leaving behind residual higher and lower alcohols.
The vodka is cleansed by phenols, esters, congeners, and organic acids by filtering it through the finest activated carbon available.
Critics call Tito's "a homegrown symphonic spirit to applaud" and say "it can go head to head with any of the world’s greats and not break a sweat."
No sugar or gelatin added. It’s in the bottle, so enjoy.
Thanks for your support!
Tito"
"Tito's Handmade Vodka is designed to be savored by spirit connoisseurs.
It is microdistilled in an old-fashioned pot still, just like fine single malt scotches and high-end French cognacs.
This time-honored method of distillation requires more skill and effort than modern column stills, but it’s well worth it.
Our handcrafted technique offers more control over the distillation process, resulting in a spectacularly clean product of incomparable excellence.
Only the heart of the run, the "nectar," is taken, leaving behind residual higher and lower alcohols.
The vodka is cleansed by phenols, esters, congeners, and organic acids by filtering it through the finest activated carbon available.
Critics call Tito's "a homegrown symphonic spirit to applaud" and say "it can go head to head with any of the world’s greats and not break a sweat."
No sugar or gelatin added. It’s in the bottle, so enjoy.
Thanks for your support!
Tito"
randomizer := getRandomizer()
pr_version := getVersion(randomizer)
if pr_version = 2 then
pr_intro6
According to an investigation by Forbes Magazine, Tito's Handmade Vodka is made in "massive buildings containing ten floor-to-ceiling stills and bottling 500 cases an hour".
End of if
q2a (quality tito)
Based on what you have read and your past experiences, how would you rate the quality of Tito’s Handmade Vodka?
1 Excellent
2 Good
3 Fair
4 Poor
5 Very poor
2 Good
3 Fair
4 Poor
5 Very poor
if q2a = 1 then
End of if
q3 (how compares to other vodkas)
Among vodkas for sale in the United States, how would you guess Tito’s Handmade Vodka compares?
1 Among the best
2 Above average
3 Average
4 Below average
5 Among the worst
2 Above average
3 Average
4 Below average
5 Among the worst
q4 (how many would enjoy tito)
Among vodka drinkers, how many do you think would enjoy Tito’s Handmade Vodka?
1 All
2 Most
3 Half
4 Few
5 None
2 Most
3 Half
4 Few
5 None
c1a (ever bought alcohol)
Have you ever bought a bottle of alcohol, or have you never done that?
1 Have bought
2 Have never done that
2 Have never done that
if c1a = 1 then
c1b (ever bought vodka)
Have you ever bought a bottle of vodka, or have you never done that?
1 Have bought
2 Have never done that
2 Have never done that
if c1b = 1 then
c1c (ever bought tito)
Have you ever bought a bottle of Tito’s Handmade Vodka, or have you never done that?
1 Have bought
2 Have never done that
2 Have never done that
End of if
End of if
c2a (ever bought glass of alcohol)
Have you ever bought a glass of alcohol, or have you never done that?
1 Have bought
2 Have never done that
2 Have never done that
if c2a = 1 then
c2b (ever bought glass of beverage containing vodka)
Have you ever bought a glass of a beverage containing vodka, or have you never done that?
1 Have bought
2 Have never done that
2 Have never done that
if c2b = 1 then
c2c (ever bought glass of tito containing vodka)
Have you ever bought a glass of Tito’s Handmade Vodka, or have you never done that?
1 Have bought
2 Have never done that
2 Have never done that
End of if
End of if
if q1 = 2 then
c3a (ever swallowed drink of alcohol)
Have you ever swallowed a drink of alcohol, or have you never done that?
1 Have swallowed
2 Have never done that
2 Have never done that
if c3a = 1 then
c3b (ever swallowed vodka)
Have you ever swallowed vodka, or have you never done that?
1 Have swallowed
2 Have never done that
2 Have never done that
End of if
End of if
CS_001 (HOW PLEASANT INTERVIEW)
Could you tell us how interesting or uninteresting you found the questions in this survey?
1 Very interesting
2 Interesting
3 Neither interesting nor uninteresting
4 Uninteresting
5 Very uninteresting
2 Interesting
3 Neither interesting nor uninteresting
4 Uninteresting
5 Very uninteresting
CS_003 (comments)
Do you have any other comments on the survey? Please type these in the box below.(If you have no comments, please click next to complete this survey.)
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