General information

The MSG 2015-07 Nationally Representative Batch 1 sample cohort is characterized by the following:

Batch code5
Sample descriptionNationally representative
Date drawnMay 8, 2015
Date of first mailingSeptember 4, 2015
Batch size2001
Experiment(s)A random subset of the sample received an envelope addressed as 'Name or Current Resident' ('Current Resident' only if no name available).
A random subset of the envelopes had a colorful label.

Recruitment rates

All the recruitment rates below conform to AAPOR specifications. Please note that the Initial Response Rate reported in table 1 are based on AAPOR RR1. More information about the AAPOR response rates can be found at the Aapor web site.

Mailout and phone follow up of initial survey

The initial mail survey is a standard paper and pencil mail survey, but the respondents are given the option to respond online. The response rate of this is computed like any mail survey.

Total sample2,001
Eligible refusals and noncontacts (R)
Refused to participate0
Incomplete interviews0
Refusals and noncontacts with unknown eligibility (U)
Nothing returned1,068
Unreachable by phone0
Undeliverable by mail207
Responses (I)726
Initial Response Rate (I/(I + R + U))40.5%

Consent to participate

The initial mail survey asks respondents whether they would be interested in participating in the Understanding America Study. Everyone who answers affirmatively and who receives a login code is considered to have provided consent. The recruitment rate is then calculated as the number of people who receive a login code divided by the total number of eligible responses to the mail survey.

Total sample726
Eligible refusals and noncontacts (R)
Refused to participate180
Refusals and noncontacts with unknown eligibility (U)0
Responses (I)546
Recruitment Rate (I/(I + R + U))75.2%

Initial participation

The profile rate (PROR) is the fraction of the individuals who consented who completed My Household and thus became a panel member.

Total sample546
Eligible refusals and noncontacts (R)
Logged on to survey, did not complete any item0
Partially completed the My Household survey6
Did not log on281
Responses (I)259
Profile Rate (I/(I + R))47.4%

Overall recruitment rate

The overall recruitment rate (ORR) is the product of the response rates computed above (initial response rate, recruitment rate, and profile rate):

ORR = IRR * RECR * PROR = 0.405 * 0.752 * 0.474 = 14.4%

Active panel

As in any panel, we monitor attrition. Because individuals often simply stop responding without actively withdrawing from the panel and without us being able to contact them, we adopt the criterion that an individual is considered to be an active panel member if they participated in any survey in the last year (counting back from today, that is, October 3, 2023). A panel member who is not an active panel member but has not been removed yet from the panel is an inactive panel member.

Total sample259
Eligible refusals and noncontacts (R)
Voluntary drop-out15
Temporarily unavailable3
Individuals removed for miscellaneous reasons7
Refusals and noncontacts with unknown eligibility (U)
Inactive panel member80
Ineligible for another reason0
Responses (I)152
Retention Rate (I/(I + R + U)59.1%

Cumulative response rate

The cumulative response rate (CUMRR) up to and including retention is the product of the response rates computed above (initial response rate, recruitment rate, profile rate, and retention rate):

CUMRR = IRR * RECR * PROR * RETR = 0.405 * 0.752 * 0.474 * 0.591 = 8.5%