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"Heard" immunity: Messages emphasizing the safety of others increase intended uptake of a COVID-19 vaccine in some groups

General Information

Title
"Heard" immunity: Messages emphasizing the safety of others increase intended uptake of a COVID-19 vaccine in some groups
Author
Nicolas Duquette
Publication Type
Journal paper
Outlet
Covid Economics
Year
2020
Abstract
A survey experiment exposes treatment groups to four messages supporting future vaccination against COVID-19. These treatments emphasize either the risks of the virus or the safety of vaccination, to the respondent personally or to others. For a nationally representative sample, self-reported intent to vaccinate is not significantly different from the control for any message. However, there is a substantial divergence between white non-Hispanic respondents, whose response to all four treatments is close to zero, and non-white or Hispanic respondents, whose intention to vaccinate is over 50% higher in response to a message emphasizing pro-sociality and the safety of others.