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| Variable | Question text | Label |
|---|---|---|
| FLad005_a | random $2 or $5 | |
| ad001 | Think about the ads you see on Facebook. Would you say you generally like or dislike them? | like or dislike facebook ads |
| ad001_order | order answer options how much like facebook ads | |
| ad001_randomizer | Order answer options how much like facebook ads | order answer options how much like facebook ads |
| ad001a | How much do you like the ads you see on Facebook? | how much like the ads you see on Facebook |
| ad001b | How much do you dislike the ads you see on Facebook? | how much dislike the ads you see on Facebook |
| ad002 | Do you think Facebook uses what it knows about you in choosing the ads you see
or Facebook does not use what it knows about you in choosing the ads you see? | facebook knows about you when choosing ads |
| ad002a_1 | From what you have done on Facebook? | information comes from what you have done |
| ad002a_2 | From other websites you have viewed? | information comes from other websites you have viewed |
| ad002a_3 | From sources other than websites? | information comes from sources other than websites |
| ad003 | Do you like or dislike Facebook using what it knows about you in choosing the ads you see? | like or dislike facebook using what it know |
| ad003_order | order answer options how much like what facebook knows using | |
| ad003_randomizer | Order answer options how much like what facebook knows using | order answer options how much like what facebook knows using |
| ad003a | How much do you like Facebook using what it knows about you in choosing the ads you see? | how much like Facebook using what it knows |
| ad003b | How much do you dislike Facebook using what it knows about you in choosing the ads you see? | how much dislike Facebook using what it knows |
| ad004 | If Facebook did use what it knows about you in choosing the ads you see, would you like or dislike that? | like or dislike facebook did use what it knows |
| ad004_randomizer | Order answer options how much like what facebook knows did use | order answer options how much like what facebook knows did use |
| ad004a | How much would you like Facebook using what it knows about you in choosing the ads you see? | how much like Facebook did use what it knows |
| ad004b | How much would you like Facebook using what it knows about you in choosing the ads you see? | how much like Facebook did use what it knows |
| ad004c | How much would you dislike Facebook using what it knows about you in choosing the ads you see? | how much dislike Facebook did use what it knows |
| ad004d | How much would you dislike Facebook using what it knows about you in choosing the ads you see? | how much dislike Facebook did use what it knows |
| ad005 | Here are three different ways Facebook could do business.
One way is to show you ads that draw on all the sources of information Facebook has about you. A second way is to show you ads that draw only on information from what you do on Facebook. A third way is to show you ads that are only about subjects you choose from a Facebook list of ad subjects. Which would you most prefer? | most preferred facebook use information about you |
| ad005_randomizer | Randomizer amount prefer to pay facebook | randomizer amount prefer to pay facebook |
| ad005a | Would you prefer to pay Facebook ^FLad005_a a month and see no ads at all
or to pay nothing and ^ad005_dummy? | prefer to pay facebook |
| ad006a | Your age | how much like facebook use your age |
| ad006b | Your household income | how much like facebook use your household income |
| ad006c | Opinions you have expressed on Facebook | how much like facebook use opinions you have expressed on Facebook |
| ad006e | Things you have bought on-line | how much like facebook use things you have bought on-line |
| ad007 | As far as you know, is there a setting on your Facebook account that allows you to prevent Facebook from keeping a record of what you do using other apps or websites? | can turn off tailoring of ads when you are on Facebook |
| ad007a | Have you changed that setting or not changed it? | turned off the tailoring of ads |
| ad008 | Which of the following describes you? | phone type |
| ad010 | Do you know where Facebook gets the information about you that it uses to choose the ads you see? | know where info comes from |
| q001 | Do you have a Facebook account? | have facebook account |
| q002 | How often do you use your Facebook account? | how often use facebook account |
| q002_order | order answer options how often use facebook account | |
| q002_randomizer | Order answer options how often use facebook account | order answer options how often use facebook account |
| surveyversion | survey version |