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Variable Question text Label
AD001Do you have a smartphone?
(A smartphone is a mobile phone that can access the web, send e-mails, and download apps.)
have smartphone
AD003How many smartphones do you use?How many smartphones do you have
AD004Is it an Apple iPhone?is it an iphone
AD005How many of them are Apple iPhones?How many iphones
AD007In what year did you get your phone?what year bought phone
AD008In what year did you get the phone you use most often for personal activities (not those for a job)?what year bought phone
AD010Looking at the history on your phone, for this month (July) and last month (June), please count the number of charges for
  • Apps,
  • In-app purchases,
  • Subscriptions to services such as Netflix, Hulu, and Audible.
Don't count charges for individual movies, TV shows, or books.
Don't count anything that was free.

During June and July did you have:
how many purchases 30
AD011Now, for May, again count the number of charges for
  • Apps,
  • In-app purchases,
  • Subscriptions to services such as Netflix, Hulu, and Audible.
Don't count charges for individual movies, TV shows, or books.
Don't count anything that was free.

During May did you have:
purchases 31 - 61
AD012Finally, for April, please count the number of charges for
  • Apps,
  • In-app purchases,
  • Subscriptions to services such as Netflix, Hulu, and Audible.
Don't count charges for individual movies, TV shows, or books.
Don't count anything that was free.

During April did you have:
purchases 62 - 92
AD013Suppose the Play Store raised prices by 5 percent on everything except individual movies, TV shows, and books. So from then on (except for individual movies, TV shows, and books):

Prices that are now $1 on the Google Play Store would be $1.05.
Prices that are now $10 would be $10.50.
And so on.

If this happened, and Apple offered the Play Store's old prices, would you switch to an Apple iPhone?
switch to iphone
AD014^FLSwitch How much effort do you think it would take to have the same level of comfort with the Apple iPhone as you now have with your current phone?how much time switch to iphone
AD014_notswitchSuppose you did switch to an Apple iPhone. How much effort do you think it would take to have the same level of comfort with the Apple iPhone as you now have with your current phone?how much time switch to iphone
AD014_orderorder for AD014
AD015If you switched to an iPhone, would you worry that you might lose access to photos, phonebooks, or other things you now have on your phone, or would you not worry about that?worry about losing access
AD017If you saw this message on your phone, would you feel it was safe to download the app or it was not safe to download the app?messages on phone safe
AD017_orderorder of AD017 answer categories
AD018Would this message make you less likely to download the app or not affect whether you downloaded the app?message less like to download app
AD020Have you ever downloaded an app from the Google Play Store onto your phone?ever downloaded app
AD021Have you ever bought anything on your phone for which you were charged by the Google Play Store?ever bought anything on your phone
AD024Would this message make you less likely to download the app or not make you less likely to download the app?less likely to download
AD025Would this message make you less likely to download the app?replacing AD024 less likely to download app
AD026If you have found your Play Store purchase history on your phone, please choose "Have found purchase history".

If you are having any trouble finding your purchase history, please choose "Show Instructions".
found history?
AD027Suppose the Play Store raised prices by 5 percent on everything except individual movies, TV shows, and books. So from then on (except for individual movies, TV shows, and books):

Prices that are now $1 on the Google Play Store would be $1.05.
Prices that are now $10 would be $10.50.
And so on.

If this happened, and Apple offered the Play Store's old prices, would you switch to an Apple iPhone or stay with your current phone?
switch to iphone 2nd version
AD027_aSuppose the Play Store raised prices by 5 percent on everything except individual movies, TV shows, and books. So from then on (except for individual movies, TV shows, and books):

Prices that are now $1 on the Google Play Store would be $1.05.
Prices that are now $10 would be $10.50.
And so on.

If this happened, and Apple offered the Play Store's old prices, would you switch to an Apple iPhone or stay with your current phone?
switch to iphone 2nd version
AD027_bSuppose the Play Store raised prices by 5 percent on everything except individual movies, TV shows, and books. So from then on (except for individual movies, TV shows, and books):

Prices that are now $1 on the Google Play Store would be $1.05.
Prices that are now $10 would be $10.50.
And so on.

If this happened, and Apple offered the Play Store's old prices, would you stay with your current phone or switch to an Apple iPhone?
switch to iphone 2nd version
AD027_orderorder for AD027
FLDate30DaysAgodate 30 days ago
FLDate30DaysFromNow30 days from now
FLDate31DaysAgodate 31 days ago
FLDate61DaysAgodate 61 days ago
FLDate62DaysAgodate 62 days ago
FLDate92DaysAgodate 92 days ago
FLSwitchswitch to iphone fill