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| Variable | Question text | Label |
|---|---|---|
| c1a | Have you ever bought a bottle of alcohol, or have you never done that? | ever bought alcohol |
| c1b | Have you ever bought a bottle of vodka, or have you never done that? | ever bought vodka |
| c1c | Have you ever bought a bottle of Tito’s Handmade Vodka, or have you never done that? | ever bought tito |
| c2a | Have you ever bought a glass of alcohol, or have you never done that? | ever bought glass of alcohol |
| c2b | Have you ever bought a glass of a beverage containing vodka, or have you never done that? | ever bought glass of beverage containing vodka |
| c2c | Have you ever bought a glass of Tito’s Handmade Vodka, or have you never done that? | ever bought glass of tito containing vodka |
| c3a | Have you ever swallowed a drink of alcohol, or have you never done that? | ever swallowed drink of alcohol |
| c3b | Have you ever swallowed vodka, or have you never done that? | ever swallowed vodka |
| c3c | Have you ever swallowed Tito’s Handmade Vodka, or have you never done that? | ever swallowed tito |
| pr_version | randomly assigned version | |
| q1 | Have you ever tasted Tito’s Handmade Vodka, or have you never done that? | ever tasted Tito |
| q2a | Based on what you have read and your past experiences, how would you rate the quality of Tito’s Handmade Vodka? | quality tito |
| q2b | Based on what you have read, what is your best guess about the quality of Tito’s Handmade Vodka? | best guess quality tito |
| q3 | Among vodkas for sale in the United States, how would you guess Tito’s Handmade Vodka compares? | how compares to other vodkas |
| q4 | Among vodka drinkers, how many do you think would enjoy Tito’s Handmade Vodka? | how many would enjoy tito |
| randomizer | randomly assigned number |